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ScienceDaily: Relationship News
Helping many people boosts social standing more than helping many times
A business may build a better reputation as a good corporate citizen by donating $100,000 to 10 charities, as opposed to $1 million to one charity, suggested anthropologists. Contrary to earlier assumptions in theoretical biology, new research found that helping a greater number of people builds a positive reputation more than helping a few people many times. The results of this research can offer guidance to businesses and politicians on how to improve their public images.